B.A. in Media, Entertainment & Public Relations
A three-year degree focusing on digital media publishing, brand management and audience engagement.
Description
B.A. in Media, Entertainment & Public Relations is a three-year undergraduate degree that trains students in digital media publishing, brand management, public relations and audience engagement. It is designed for the fast-growing media, entertainment and digital content industry.
Students learn media studies, digital journalism, content creation, public relations, brand management, social media strategy, entertainment marketing, media law and audience analytics. The course includes media projects, campaigns, internships with PR firms, media houses and digital agencies.
Graduates work as PR executives, brand managers, social media managers, content strategists, media planners and entertainment marketers in PR firms, media houses, digital agencies, production houses and corporates. Many also pursue PG in media, journalism or MBA in marketing.
Entrance Exams
University / State Entrance Exams (CUET, IPU CET, etc.)
Respective universities
Many universities admit students via entrance tests covering English, reasoning, GK and general awareness.
Direct / Merit-based Admission
Private colleges
Several private colleges offer admission on the basis of Class 12 marks and a personal interview.
Job Roles
PR Executive
Manages public relations, media outreach and brand reputation for clients and companies.
Brand Manager
Builds and manages brand identity, campaigns and audience perception.
Social Media / Content Manager
Manages social media strategy and content for brands and media houses.
Media Planner
Plans and buys media across digital and traditional channels for brands.
Entertainment Marketer
Markets films, shows and entertainment content for production houses and platforms.
Salary
Fresher (0–2 yrs)
PR firms, digital agencies and media houses pay at the higher end.
Mid-level (3–6 yrs)
Brand and social media managers earn more with experience.
Senior (7+ yrs / PR or Brand Head)
PR heads and brand directors at top firms earn well above this range.
Top Colleges / Institutes
- Lady Shri Ram College (LSR), Delhi
- Christ University, Bengaluru
- Symbiosis Institute of Media & Communication, Pune
- St. Xavier’s College, Mumbai
- Private media & PR colleges (state-wise)