Bachelor of Design (B.Des in Product Design)
A four-year creative degree focusing on consumer tech and digital UX/UI product design.
Description
Bachelor of Design (B.Des) in Product Design is a four-year creative degree that trains students in the design of physical and digital products — with a strong focus on consumer tech and digital UX/UI product design. It blends design thinking, ergonomics, prototyping and user research.
Students learn product design process, sketching, 3D modeling (Rhino, SolidWorks), UX/UI design (Figma, Adobe XD), prototyping, materials and manufacturing, design research and portfolio development. The course is studio-intensive with industry projects and internships.
Graduates work as product designers, UX/UI designers, industrial designers, design researchers and product design leads in tech companies, hardware startups, design studios and consulting firms. The field offers strong salaries and creative satisfaction.
Entrance Exams
UCEED (Undergraduate Common Entrance Exam for Design)
IIT Bombay (on behalf of participating institutes)
National entrance for B.Des admission to IITs and other UCEED-participating institutes.
NID DAT (Design Aptitude Test)
National Institute of Design (NID)
Entrance for B.Des admission to NID campuses; tests design aptitude, creativity and visualisation.
Institute / Private University Exams
Srishti, MIT-ID, Pearl Academy, etc.
Many private design institutes conduct their own aptitude tests and portfolio reviews.
Job Roles
Product Designer
Designs end-to-end digital products — from user research to UX and UI.
UX/UI Designer
Designs user interfaces and experiences for apps, websites and software.
Industrial Designer
Designs physical consumer products — form, materials and ergonomics.
Design Researcher
Conducts user research and usability testing to inform design decisions.
Design Lead (with experience)
Leads design teams and owns the design strategy for products.
Salary
Fresher (0–2 yrs)
Product companies and well-funded startups offer higher starting pay.
Mid-level (3–6 yrs)
Senior product designers and systems designers earn more.
Senior (7+ yrs / Design Lead)
Design leads and heads of design at global firms earn well above this range.
Top Colleges / Institutes
- IIT Bombay, IIT Guwahati, IIT Hyderabad (via UCEED)
- National Institute of Design (NID), Ahmedabad & Bengaluru
- MIT Institute of Design (MIT-ID), Pune
- Srishti Institute of Art, Design & Technology, Bengaluru
- Pearl Academy, Delhi & Mumbai